Oktra

Leading UK office design and construction company.

Oktra, a leading design and construction company specializing in innovative office spaces in the United Kingdom, sought to enhance its marketing efforts through targeted email campaigns. By leveraging Linkinx’s expertise in contact database sales, bulk email sending, and comprehensive email marketing strategies, Oktra aimed to increase engagement, drive conversions, and strengthen its market presence.

Objectives

Expand Reach: Utilize high-quality contact databases to target potential clients in the UK.

Enhance Engagement: Develop and execute personalized email marketing campaigns to boost open and click-through rates.

Improve Delivery: Ensure high deliverability and minimize unsubscribe rates through optimized email practices.

Strategy

Contact Database Sales

Oktra accessed Qensy’s extensive repository of B2B contact databases, focusing on companies in need of office space design and construction services. These databases were segmented based on industry, company size, and location to ensure targeted outreach.

Bulk Email Sending

Using Qensy’s reliable bulk email sending platform, Oktra launched several high-volume email campaigns. The platform ensured timely delivery and compliance with industry standards, maintaining high deliverability rates.

Email Marketing Campaigns

Qensy worked with Oktra to create compelling and personalized email content, including promotional offers, project showcases, and industry insights. The campaigns were designed to resonate with the target audience and drive engagement.

Performance Analytics

Detailed analytics and reporting tools were used to track key metrics, including open rates, click-through rates, and unsubscribe rates. This data-driven approach allowed for continuous optimization of email campaigns.

Results

Expanded Reach

By leveraging Qensy’s contact databases, Oktra successfully reached over 10,000 potential clients within the first three months. The targeted approach ensured that emails were sent to relevant and interested recipients.

Enhanced Engagement

Oktra’s email marketing campaigns achieved an impressive average open rate of 30%, significantly higher than the industry average of 21.33%. The click-through rate (CTR) also saw a notable increase, averaging 7%, compared to the industry average of 2.62%.

Improved Delivery

Qensy’s platform maintained a high delivery rate of 98%, ensuring that Oktra’s emails reached the intended recipients’ inboxes. The unsubscribe rate remained low at 0.5%, indicating that the content was well-received and relevant to the audience.

Conclusion

By partnering with Qensy, Oktra successfully enhanced its email marketing efforts, resulting in increased engagement, higher open and click-through rates, and a strengthened market presence. The use of targeted contact databases, reliable bulk email sending, and data-driven campaign optimization played a crucial role in achieving these results. Oktra’s success story highlights the effectiveness of a comprehensive and strategic approach to email marketing in driving business growth and client engagement.